The “Boston Pops Fireworks Spectacular,” a summer tradition on Boston’s Charles River Esplanade for more than forty years, will continue as was announced at a press conference this week.
Eaton Vance, a leading global asset manager based in Boston, has made a three-year commitment to support the Fourth of July Celebration. In addition, Bloomberg, the global business and financial information/news leader, has committed to be a major sponsor/media partner.
According to Keith Lockhart, Boston Pops conductor, “The Boston Pops’ new partnership with Eaton Vance shows what can be achieved when two great Boston institutions join forces to continue to bring Boston’s legacy July 4 event to audiences far and wide across the country and around the globe. Our new media partnership with Bloomberg opens up new possibilities for the Pops to share its singular music-making and the event’s spectacular fireworks show to a greater national and international audience.
“In addition, we look forward to continuing to work closely with our colleagues at the Governor’s and Mayor’s offices to ensure the event moves forward in the style and scope universally recognized and appreciated over the years.
“We are also thrilled to announce that singer-songwriter Melissa Etheridge and pop sensation Andy Grammer will join the Pops for what promises to be a fantastic July 4 celebration (this year).”
One of the country’s premier Independence Day celebrations, which annually draws thousands of people to the Hatch Memorial Shell located on the Charles River Esplanade, along with a broadcast viewership of approximately 4.5 million (last year’s number), will carry on in the tradition of founders Arthur Fiedler (Boston Pops Conductor, 1930-1979), who initiated the free Esplanade Concerts in 1929, and David Mugar, who revitalized the tradition with fireworks and cannons in 1974, and a flyover added in 1995. Mr. Mugar has now taken on an advisory role.
For more information, be sure to visit www.bostonpopsjuly4th.org.