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Advanced Product Portfolio Management Training
Wednesday, August 04, 2010 An advanced skills product management and marketing program that's ideal for companies with multiple product lines targeting the same markets / customers or product managers/product marketing managers who've been through basic training and want stronger influence on the strategic direction and growth of the company by taking a bigger picture view of key markets. You'll learn how to: - perform macro level market assessments (not product specific) that drive a single set of priorities across all disciplines with a comprehensive view of key market segments - create market segment strategies that encompass all products to drive higher growth in each key market segment - deliver multiple solutions from a single product development initiative with strategic roadmaps for each market segment - create product investment plans and business cases to support the most opportunistic market segments across the entire product portfolio - spend less time writing market, business, user and product requirements for key market segments and communicate them with more impact - possess new communication techniques for interacting with executives, sales, marketing and engineering with greater impact - craft higher level value propositions that communicate the company's strategic value to each market segment across the entire product portfolio instead of multiple product stories that communicate the same tactical benefits to everyone - accelerate company readiness and rollout efforts with knowledge transfers to marketing, sales, client services, and tech support by re-purposing existing content
Location:
Sponsor: ZIGZAG Marketing, Inc. Date Added: Thursday, July 22, 2010
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